Capabilities

Capabilities That Move Brands Closer to Consumers

360MS designs, executes and amplifies brand experiences that drive awareness, product trial, consumer engagement, retail conversion and measurable campaign impact.

Our Approach

From Strategy to Street-Level Execution

Successful experiential marketing depends on more than event setup. It requires consumer insight, creative experience design, trained field teams, retail discipline, operational control, live reporting and the ability to turn brand strategy into real-world consumer action. 360MS brings these elements together to deliver campaigns that are memorable, measurable and commercially useful.

Capability 1

Immersive Brand Experiences

We create memorable brand environments and consumer experiences that help brands stand out in busy markets. From product launches and pop-ups to lifestyle experiences, festival activations and cultural moments, 360MS designs experiences that consumers can see, feel, join, share and remember.

Product LaunchesBrand WorldsPop-UpsFestival ActivationsCultural ExperiencesLifestyle EventsExperiential ZonesBranded Environments
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Capability 2

Audience Engagement & Sampling

We help brands turn awareness into product trial and consumer interaction. Our sampling and engagement programmes are built around trained promoters, guided experiences, consumer education, lead capture and field-level reporting.

Product SamplingGuided TastingsConsumer EducationPromoter TeamsLead CaptureStreet TeamsTrial CampaignsData Capture
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Capability 3

Live & Hybrid Event Production

We support brands with live and hybrid experiences that require strong planning, production, coordination and execution. From launch events and exhibitions to branded entertainment and trade engagements, 360MS combines creativity with operational control.

Launch EventsExhibitionsTrade EventsBranded EntertainmentHybrid EventsEvent LogisticsProduction SupportGuest Engagement
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Capability 4

Retail & Shopper Marketing

We help brands win at the point of purchase by designing retail engagement programmes that influence shopper behaviour, increase product visibility and support sales conversion. Our work spans outlet activations, trade promotions, merchandising, in-store engagement and visibility deployment.

Retail ActivationsIn-Store EngagementShopper ConversionTrade PromotionsMerchandisingVisibility DeploymentPOSM DeploymentOutlet Campaigns
Capability 5

Digital & Experience Amplification

We design physical experiences to live beyond the event. Through content capture, social sharing, digital extensions, reporting and optimisation, 360MS helps brands extend the impact of activations and convert live engagement into wider visibility.

Content CaptureSocial SharingDigital ExtensionsCampaign ReportingExperience AmplificationEngagement DataPost-Event StorytellingOptimisation
Supporting Services

Everything a campaign needs, under one roof.

Brand Activations
Consumer Engagement
Market Surveys
Digital Marketing
Roadshows
Field Team Management
Visibility Production & Deployment
Exhibition Booths
Sampling Campaigns
Trade Promotions
Campaign Reporting
Nationwide Execution

Need a campaign built from brief to execution?

360MS can support strategy, creative planning, field execution, reporting and optimisation for brand activations across Nigeria.

Start a Campaign Conversation →