Do you ever wonder how best to distribute your product samples?
Modern technology has made it easy to avoid advertisements – we can skip through ads when watching pre-recorded shows, and download free software to block a lot of online ads. This presents a huge problem for brands that invest heavily in traditional forms of marketing.
Today’s marketers must think outside of the box to connect with customers who have grown cynical to advertising. One way to do this is with experiential street team marketing. This method uses brand ambassadors or promotional staff to create outdoor brand engagement in areas where consumers work, live and play or call it unwind. This an extremely effective way to deliver your product samples.
Street Team Marketing Tactics
Engaging a street team to hand out product samples is an inexpensive way to generate awareness of a new product. However, as you’ve probably noticed yourself, not all street teams are effective. Just think about that time someone tried to offer you a free product sample and you kept your head down or pretended to take an urgent phone call.
Here are 3 tips to help you succeed with your street team product sampling campaign
- Recruit a Stellar Team
Age, gender, ethnicity, appearance, languages, and availability all play a role in selecting the right team to promote your product. If you choose to recruit a team yourself, be mindful of your product and brand image to narrow down the perfect representatives for your product. Who does your target audience relate to?
Alternatively, engage an Agency such as 360 Market Solutions to help you recruit an ‘A class’ team that aligns with your brand and values.
- Research The Perfect Location
You can’t assign a team in the middle of a field and expect them to distribute 300,000 product samples. You also can’t place a street team for organic/low-fat products in front of a fast food restaurant. It’s crucial to select an appropriate time and location for your street team to appear. Figure out where your target audience will be and place the product directly in their path. In Lagos where the Government is frowning at hawking, high vehicular traffic junctions are very attractive to reach your audience, other areas are Malls, churches, Bus Parks basically where you can get a congregation of potential customers. leveraging on a disruptive element such as music, dancers e.t.c.
- Provide Comprehensive Training
If your street team isn’t well informed, they won’t be able to accomplish anything. Be sure to tell them the main features and benefits of your product so they aren’t simply handing out product samples of things they know nothing about. they should be armed with answers to your FAQs i.e What makes your product unique? Why should consumers choose you? Relay this information to the street team so they’re equipped to engage customers and answer questions about your product.
The bottom line is that you get out what you have put in, so the better trained your street team is, the better equipped they’ll be to represent your brand.
360 Market Solutions is a Direct Marketing Agency that specialises in creating brand awareness via sales promotions, products sampling, visibility deployment, experiential and online Marketing that goes viral.
Our campaigns generate buzz through crowd participation. Contact us on 08097070150 or email us at info@360ms.biz
Let’s talk on 08097070150 or email us at info@360ms.biz
360 Market Solutions Ltd is a customer focused experiential marketing agency. Incorporated in 2014, we are primarily involved in the delivery of enhanced brand, customer and consumer experience to our client. As an agency, we are committed to administering tailored and best fit strategies in the delivery of our service.