Product Sampling – Supermarkets

Product Sampling – Supermarkets

Grocery multiples are a great way to reach would be shoppers who are on a mission to make an immediate purchase. Product sampling in front of grocery stores provide brands with much higher brand visibility and also gives consumers a message free zone to understand...
Why Influence Marketing Has Huge Impact

Why Influence Marketing Has Huge Impact

By: LOUISE MARSLAND ABOUT LOUISE MARSLAND Louise has been writing about the media, marketing and advertising industry in South Africa for 20 years. She was Editor of Bizcommunity.com; Editor-in-Chief of AdVantage magazine; edited The New Age newspaper weekly Media...